Turn LinkedIn from a noisy feed into a revenue channel built on relationships, not spam. This session walks through Darren McKee’s four pillars of content so your profile attracts buyers and your posts keep compounding: 1) Moments that Matter stories that show who you are and why you do what you do, 2) clear value teaching that gives away the playbook, 3) human interests that spark real conversations, and 4) collaboration that highlights customers, partners, and community. 

Darren McKee then shows his daily engagement routine to turn attention into meetings without automation. Start in My Network to greet new connections, message recent profile viewers, and reply to every meaningful comment. In under an hour, run the 5 3 1 method: pick five accounts, choose three relevant buyers in each, and take one LinkedIn action per person by commenting with substance, connecting, and sending a short native video DM that references something specific. Keep it human, skip generic “great post” notes, and avoid pods or mass tools that damage trust.

Finally, learn the reciprocity rhythm that makes LinkedIn work: time block DMs and comments, treat your profile like a conference booth where every passerby gets a personal hello, and measure what matters now on the platform, like post saves and sends. The throughline is consistency and sincerity. Show up with useful teaching, acknowledge people by name, and make clear asks when you have earned the right.

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• Build a simple content engine with the four pillars by alternating personal origin stories, hands on how tos, human interests, and collaborative shout outs so your audience understands who you are, what you teach, what you care about, and who you serve.
• Turn engagement into pipeline with a daily 5 3 1 block by commenting with real insight, connecting without a note right after you engage, and sending concise native video DMs that reference the person’s post, role, or priority.
• Replace automation with reciprocity by greeting new connections, messaging profile viewers, replying to comments, tracking saves and shares, and treating your LinkedIn presence like a conference booth where every interaction gets a personal follow up.