Most sales teams train with good intentions but lack a repeatable process that actually sticks.
In this session, you’ll learn how to use the Tell, Show, Observe, Coach, Repeat framework to build lasting skills across your team, without adding more meetings or burnout.

You’ll see how to clearly define what “good” looks like, model it in action, and reinforce it through focused observation and feedback. The session breaks down practical examples and data-backed tactics that help you shorten ramp time, increase confidence, and improve results through consistency, not complexity.

By the end, you’ll have a framework you can implement immediately to develop reps with intention and scale skill growth across your entire team.

• Learn how to create a clear standard for success, document what “good” looks like, and model it through examples, helping your team adopt new skills up to 40% faster.
• Discover how to coach with purpose by focusing on one micro-skill at a time and giving feedback that builds confidence instead of pressure.
• Understand how to turn new skills into habits through repetition, structured call reviews, and coaching rhythms that make growth part of everyday performance.