Learn a practical, repeatable way to turn your LinkedIn presence into revenue without chasing vanity metrics. You will define a bold point of view that cuts through noise, practice a simple three-column exercise to craft opinions that earn attention, and present lived experience so you come off as an authority instead of cringe. You will also learn why you do not need a big audience to win and how relationship-driven storytelling outperforms viral posts for clients and sales.

This session frames brand building as career insurance. You explore how attention creates options across jobs, consulting, speaking, and client work, and why the new currency is who knows you. Then you walk the three big steps for visibility, authority, and monetization on LinkedIn.

You will work the bold opinion exercise live: list what everyone says on your topic, write what you believe instead, then write the why with evidence from your own experience. This gives you posts that stand out and a simple way to keep evolving your perspective over time.

• Learn how to use the three-column exercise to turn common takes into a bold point of view with proof so your posts earn attention and trust.
• See why small, engaged audiences convert and how to use personal storytelling and relationships to drive clients, not likes.
• Learn a simple plan to build visibility so you can create opportunities across jobs, consulting, speaking, and coaching.