This session covers how to optimize your profile like a landing page that converts, what to put in your banner, headline, and featured section, and why a real, up-to-date headshot builds more trust than an AI image. 

You also see a simple content plan split into top, middle, and bottom of funnel, the metrics that actually matter, and a weekly rhythm for finding and converting leads. The session finishes with practical tactics for warm outreach and short video DMs that spark replies.

• Turn engagement into meetings by moving interested contacts off-platform with a single CTA, sending short video DMs to personalize follow up, and keeping outreach warm with proof and recommendations.
• Make your profile convert by positioning your headline and banner around who you help and the outcome, using one clear lead magnet in the featured section, and keeping a real, current headshot to build trust.
• Publish with intent by running a simple TOFU–MOFU–BOFU mix, tracking the few metrics that matter, and adding 15 to 25 ICP connections per day so the right buyers actually see your posts.