This session covers where to find intent signals on the platform, how to reactivate near-miss prospects, and how to run short daily DM blocks that convert conversations into booked calls. You will learn Charlotte Lloyd’s “outcome-led” approach: set a daily deliverable of one scheduled call, focus on quality over quantity, and use clear prompts to keep outreach specific and timely. 

From there, you turn “always leads somewhere” into a concrete list. Start with low-friction reactivation plays like past prospects who engaged but never booked, profile viewers, commenters, and people who downloaded your resources. Add a light-touch message that references how they interacted and ask a single, relevant question to restart the thread. Round it out with a weekly referral ask that includes a give-get so advocates know what to share. 

To run conversations that actually lead to meetings, Charlotte Lloyd shares her SPICE DM frames: open with a genuine compliment or observed struggle, explore the pain with what and why questions, identify blockers, confirm the ideal state, then close confidently for time. Block 60 minutes a day for DMs only, avoid context switching, and measure success by calls booked rather than messages sent.

• Learn to build a daily, intent-rich outreach list from profile viewers, recent commenters, resource downloaders, and warm near-misses, then send one concise, context-specific message that asks a single next-step question.
• Convert more chats into meetings by using Charlotte Lloyd’s SPICE DM flow: open with an observed struggle or genuine compliment, explore pain with what and why questions, identify blockers, confirm the ideal state, and close clearly for time within a focused 60-minute DM block.
• How to prioritize outcomes over volume by setting “one scheduled call per day” as your deliverable, focusing on high-fit prospects, and using quick reactivation and referral prompts to keep pipeline moving without burnout.