In this session you get a practical playbook for creative outbound that snaps prospects out of autopilot. Dale Dupree shows how to design memorable touches, use in-person moments when possible, and send simple direct-mail pieces that spark curiosity and start real conversations.

You see the “Legendary Letter” concept and a later-stage “Lost Wallet” package that revive stalled deals without feeling gimmicky. When you cannot pop in, you still ship experiences and make it easy for prospects to choose a pickup location.

The core principle is to build experiences, not one-off transactions, so people remember you and reply.

• Lead with an experience, not a pitch. Use curiosity hooks like a crumpled “don’t throw me away again” letter or a small desk trash can to earn attention and a smile, then guide the conversation with a simple next step.
• Adapt the medium to the moment and pop in when you can. When you cannot, ship it. Offer two nearby pickup spots so prospects choose their preferred location, or they might share a better address on their own.
• Learn how to build a multi-touch sequence of themed pieces rather than a single stunt. Rotate formats, personalize details, and stay patient so interest compounds and more deals convert.

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