Cold outreach is harder than ever. Buyers are busier, inboxes are overflowing, and AI-assisted spam has made everyone more skeptical. In this session, you’ll learn how to cut through the noise and write emails that actually earn replies.

Leslie Venetz shares her proven 1,10,100 rule and FABS framework to help you write simple, relevant, and buyer-focused emails. She shows how to earn your prospect’s attention by reducing their mental load, staying concise, and keeping your message focused on what matters to them, not your product.

By the end, you’ll know exactly how to structure every outreach email so it’s clear, easy to read, and impossible to ignore.

• Write Emails Worth Reading: Learn how to reduce your reader’s mental load by keeping emails under 100 words, using short sentences, and making them easy to scan. This makes your outreach more approachable and up to three times more likely to get a response.
  
• Use the 1,10,100 Rule: Apply Leslie’s simple audit before hitting send. Keep one clear call to action, make the first ten words drive curiosity, and keep the total message under 100 words. You’ll write emails that feel intentional and effortless to engage with.
  
• Earn the Right to Their Attention: Learn how to shift from seller-focused to buyer-focused messaging. By showing relevance and earning the right to ask for time, you’ll write emails that feel helpful instead of like another pitch.

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