Build a credible LinkedIn presence that attracts leads, not just likes. In this session, you learn how to pass the 5-second mobile test with a clear banner and headline, write an “About” section that starts with buyer problems, and stack social proof the right way.

You will see exactly how to optimize your banner to state who you help and how, place your website on the image, and use a real, approachable headshot. You learn to structure the About section so it opens with pain points, moves to proof, and finishes with a simple call to action. You also get a repeatable cadence for recommendations: ask properly, follow up politely, and share a recent testimonial every week or two.

For content, you’ll learn to run a simple rhythm that prioritizes original posts and one native video per week, plus short, thoughtful comments when you cannot post. 

• Turn your profile into a conversion asset by stating who you help and the outcome in the banner and headline, placing your website on the image, using a friendly current headshot, and writing an About section that opens with problems you solve before sharing proof and a clear next step.
• Run a simple content and engagement rhythm by posting one native video each week, prioritizing original posts over reposts, and blocking 15 minutes for comments that add value in 5 or more words so your voice and reach compound.
• Build trust at scale with daily habits by prospecting 30 to 60 minutes, asking for and sharing recommendations on a regular cadence, practicing short on-camera reps until one-minute videos feel natural, and leading every interaction with relationships and value before any pitch.